Free checklist
Is your expertise easy to see?
Use this practical checklist to review your LinkedIn profile, content, website, and professional credibility — and find what to fix first.
- Check your positioning See whether people can quickly understand what you do.
- Review your credibility Identify missing trust signals across LinkedIn and your website.
- Prioritize what to fix Know which visibility gaps deserve attention first.
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Work through it whenever suits you — most people finish in 10–15 minutes.
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Inside the checklist
Six sections. One score. Clear next steps.
Preview
Is your expertise easy to see?
A Professional Visibility Checklist
Lumin & Lexis
- 01 · PositioningCan someone understand what you do in seconds?
- 02 · LinkedIn ProfileDoes your profile answer the right five questions?
- 03 · ContentDo your ideas build a recognisable position?
- 04 · WebsiteDoes your site earn trust on arrival?
- 05 · ProofDo your claims carry evidence?
- 06 · Connected PresenceDo LinkedIn and your website tell one story?
Try it now
Check your professional visibility in two minutes.
Tick what is already true. Your score is a rough self-assessment — not a grade — to show where to focus first.