Lumin & Lexis
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Lumin & Lexis
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LinkedIn personal branding

A LinkedIn presence that shows your expertise.

We help you communicate your experience through a clear profile, thoughtful posts, and visuals that sound like you.

Discuss LinkedIn Branding See Our Approach

Your ideas and experience. Our writing and design. Your review and approval.

Illustrative professional profile on a laptop alongside sample content designs.

Scope and pricing, at a glance.

Pricing is based on your detected location.

Scope and fees are agreed before work begins.

Profile Refresh

$149 one-time · USD

A clearer introduction to your expertise.

  • LinkedIn profile audit
  • Headline optimization
  • About section rewrite
  • Keyword recommendations
Optimize My Profile

Professional Authority

$599 / month · USD

Turn your expertise into compelling content.

  • 12 LinkedIn content pieces per month
  • 3 publishing slots per week
  • 4 educational carousels
  • 2 premium visual storytelling carousels
Build My Authority
Compare full scope and pricing ↗

See the approach

Content with something to say.

Illustrative samples show how a specific observation becomes a useful post, profile introduction, or carousel.

Sample LinkedIn postLeadership & decision-making · Studio concept

A longer priority list won’t make the decision for you.

When every project is urgent, a team has no useful way to choose what comes first.

Before adding another priority, ask three questions:

  1. What decision does this project support?
  2. What will we stop doing to make room for it?
  3. Who owns the next action?

The value is in the conversation those questions create. A shorter list is useful when the trade-offs are understood.

Which question would help your team most this week?

Content objective: help leaders reflect on prioritisation.
Writing direction: one observation, three practical questions, a focused close.
Profile copy / Illustrative example

Say who you help.
Then explain how.

Strategy adviser helping leadership teams turn complex decisions into focused action.

Audience
Leadership teams facing complex decisions.
Point of view
A useful strategy makes the next decision clearer.
Content themes
Decision-making lessons, practical questions, and examples from experience.

Content objective: make the audience and approach clear in a professional introduction.

Explore the profile concept
AI-generated presentation of navy and ivory editorial cards with large, readable carousel headlines.
Carousel design / AI-generated studio concept

One idea.
A useful sequence.

QuestionExplanationTakeaway

Content objective: help a reader follow one idea from the opening question to a practical takeaway.

Read the six-slide carousel

Your content starts with your experience, examples, and approval.

Explore a longer article

A clearer way forward

Your experience deserves a clear introduction.

It can be hard to explain what you do, decide what to share, and find the time to bring it together. We help turn your ideas into a considered LinkedIn presence.

The challenge

Expertise that’s hard to see.

  • Your profile lists roles but doesn’t clearly explain your work.
  • You have useful ideas but aren’t sure what to share.
  • Writing and designing content takes time you don’t always have.

How we help

A presence built around you.

  • Clarify your profile messaging, headline, and About section.
  • Shape recurring topics and drafts from your experience.
  • Develop posts, articles, and visuals for your review and approval.
Explore What We Deliver Try the Free Brand Planner

Who it’s for

You bring the expertise. We help you express it.

Whether you are refining your profile or developing content, your perspective is the starting point.

Founders

Explain the thinking behind your business and the work you want to be known for.

Executives and leaders

Share a point of view grounded in the decisions, lessons, and experience behind your work.

Consultants and specialists

Make your expertise easier to understand through a focused profile and useful content.

Working in your voice

From your ideas to approved content.

Share your audience, examples, and experience. We use that input to develop the agreed work; you review drafts for accuracy and voice before delivery.

See How We Work

What Lumin & Lexis delivers

Profile, writing, and design.
Here is what you receive.

Choose the support you need. Your proposal confirms the formats, quantities, timing, and review stages.

01 / For professionals unsure what to share

A clear content plan

Identify who you want to reach and the questions you can answer from experience. Build a plan around useful themes, such as decisions you have made, lessons from your work, and questions clients ask.

You receiveTopics · Audience · Editorial direction

A defined audience and recurring themes give each piece a purpose.

02 / For people with expertise but limited writing time

Posts & articles in your voice

Turn your ideas and experience into posts and articles, with drafts reviewed for accuracy and tone.

You receivePost drafts · Article drafts · Review

Your examples become readable content, for you to review and approve.

03 / For ideas that need more than a short post

Carousels & supporting visuals

Make useful ideas easier to follow with readable slides and supporting LinkedIn graphics.

You receiveSlide sequences · Post graphics

An editorial sequence helps readers follow the thinking from question to takeaway.

04 / For professionals whose profile no longer reflects their work

A profile that explains your work

Bring your headline, About section, and banner into line with the work you want people to understand.

You receiveHeadline · About copy · Banner

A consistent introduction connects your professional positioning and content.

Our approach

Your insight.
A considered process.

You stay involved in setting the direction, checking the facts, and approving the work. Here is how the work comes together.

  1. 01

    Gather your input

    Share who you want to reach, a question they often ask, and an example from your own work. We agree how to collect your input and which details can be made public.

  2. 02

    Set the direction

    Choose a clear point of view and recurring themes. Match each idea to a suitable format and agree a realistic content schedule within your scope.

  3. 03

    Draft and design

    Turn the agreed ideas into posts, carousels, or articles, with a clear purpose for each piece.

  4. 04

    Review together

    Review drafts for accuracy and voice. Feedback stages and revision rounds are agreed before work begins.

  5. 05

    Prepare for publishing

    Deliver approved assets in the agreed formats. Scheduling, account access, and who publishes are confirmed in the proposal.

A practical starting point

Think through your presence
before the conversation.

Interactive tool

Find your next LinkedIn step

Reflect on your positioning and explore a sample content framework.

Try the brand planner
Studio insight

Attention Is Not Authority

Explore the difference between being seen and being believed.

Read the article

Before you enquire

A few useful answers.

Explore the details before choosing the support that fits your project.

Compare plans and pricing
What does LinkedIn personal branding include?

LinkedIn personal branding is how your profile and the ideas you share communicate your professional expertise. Our support covers profile copy and banner design, content planning, posts, carousels, and articles. Your proposal specifies which deliverables are included.

What does LinkedIn profile optimization include?

Profile support covers a review of your LinkedIn profile, headline positioning, About section direction, and banner design. The selected plan and proposal confirm the exact deliverables.

How is this different from social media management?

The focus is your professional positioning, voice, and content. Publishing responsibility, scheduling, and account access are agreed separately in the proposal, rather than assumed to be included.

How much of my time will you need?

You provide the experience and examples behind the content, help establish the direction, and review drafts for accuracy and voice. We agree the input format and review schedule before starting; the time required depends on the scope.

What do I need to provide?

Your experience, ideas, audience, and any existing content give us a starting point. We agree how to gather your input and review drafts as part of the engagement.

Will the content sound like me?

We use your examples, experience, and preferred language to guide the drafts. You review content for accuracy and voice before it is approved.

Will you publish the content for me?

Publishing responsibility, scheduling, and any account access are agreed in the proposal. They are not assumed to be part of every content package.

Do you guarantee followers or leads?

No. The work focuses on positioning, content quality, and consistency. Reach and enquiries depend on your audience, offer, and other factors.

Can I hire you for just one service?

Yes. You can start with LinkedIn content or a website independently. Combined projects align both when you need them together.

What happens after I enquire?

We review your goals and existing material, discuss the right approach, and agree the scope, deliverables, timing, and fees before work begins.

Let’s talk

A LinkedIn presence that sounds like you.

Share your profile, the audience you want to reach, and where you need support. We’ll discuss a scope that fits your experience and goals.

Discuss LinkedIn Branding Explore Our Work