LUMIN & LEXIS Your expertise. Made visible.
Created with the free Lumin & Lexis LinkedIn Brand Planner · luminlexis.com/resources/linkedin-brand-planner/
Free LinkedIn branding tool
Your expertise.
A plan to share it.
Bring your expertise, audience, and goals into focus. Work through seven short sections to build a practical LinkedIn brand plan you can make your own.
Free. No sign-up. No email required. No LinkedIn account connection.
Step 1 of 7 · Professional identity
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Your ideas, given structure
Your LinkedIn
brand plan is ready.
A practical starting point based on your answers. These are editable suggestions, not verified claims about your background or promises of results.
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Before you begin
A planning tool.
Your perspective at its centre.
Who is it for?
Founders, leaders, consultants, and professionals who want a clearer direction for their LinkedIn content.
How does it create a plan?
It uses structured rules and your answers about your work, audience, goals, voice, topics, and publishing preferences. It doesn’t use AI or review your account.
What happens to my answers?
They stay in your browser. Saving progress in this tab is optional. You can copy or print your plan without sharing it with us. Read our Privacy Policy.